About Us

It all starts with the <i>base layer.</i>

our mission

Empowering women to embrace their base.

At BaseLayer, we believe that we’re all born with a flawless foundation. Our community welcomes all and isn’t ashamed to embrace all shapes and sizes of ourselves. We make rifts and shift the current.

In an industry where more or less is better, we believe that what we’ve got is enough. It all starts with a thought, as we accept ourselves for who we are, we are able to see our full potential and take action.

We do not conform, we may be small but we make an impact. We dream big and make big changes. We are inspired by what truly matters, feeling like the baddies that we are, regardless of our size.

The reward for conformity is that everyone likes you, except yourself.

RITA MAE BROWN

behind baselayer

Meet Cathy.

Cathy is a first time mom who spent a good fraction of her life in the fitness space. During the pandemic, she knew there had to be a versatile bra alternative that flattered our ever changing bodies without compromising on comfort. She understands the value in comfortable, functional, easy to wear and care for quality pieces that help simplify our lives without sacrificing our busy lives and style.

The baselayer community

Our community is the heart of our brand. From our featured customers, to the stories we’ve shared, we know the importance of connection and the visibility it brings. Feeling supported is our middle name.

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